The American Barista and Coffee School

Why You Need to Come to Portland, Oregon

When you attend ABC's, you're not only attending the best coffee school in the world, but visiting the NEW U.S. coffee capital and a terrific city. Click below and check out Portland!

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Upcoming ABC's Classes

February and March 5-Day Business + Barista Class Sold Out! Call 800.655.3955 for Wait List Information.

ABC's Graduate Rob Kettner Places 4th Place in the Canadian Barista Championship!

Rob Kettner, a graduate of ABC's Competition Training, took fourth place in the Canadian Barista Championship held on October 14-15, 2009 in Vancouver, British Columbia. Rob lives in Victoria, Canada and is a co-owner of Fernwood Coffee Roasters. Rob first called ABC's a few months prior to the competition, and told Matt Milletto, ABC's director, he had only been pulling shots for a week or two and needed to learn how to be a competitive barista in a very short time frame.

Matt admired Rob's passion and designed a one-week course to prepare him for competition. He came to Portland with a suitcase full of coffees, small wares, and a dream. The week-long intensive training included guest instructors and past barista champions who taught Rob what it takes to succeed in a barista competition.

Samuel Purvis, two-time NWRBC competitor and ABC's trainer, worked overtime with Rob, dialing in his technical scores and timing. Into the wee hours of each night, ABC's trainers helped Rob work out a dialog and table top ideas for his presentation and discussed the coffees he would be using. Rob's business partner is a chef, and he worked with Rob to come up with a fantastic signature drink.

Congratulations Rob!

A professional podcast dedicated to the specialty coffee retailer

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ABC's is brought to you by

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America's Best Coffee School

The American Barista & Coffee School [ABC's] is the premier professional coffee school in the world today, and the first in the history of the specialty coffee industry to offer a complete coffee business educational course combined with hands-on barista training. Since its inception in 2004, no other coffee school has been able to match the scope of ABC's educational and retail success-building curriculum, and more than 700 students from 47 states and 40+ countries have graduated from our programs. With the opening of an ABC’s affiliate school in Beijing, China in August of 2009, ABC’s became the first U.S. coffee school to expand into the International arena.

At ABC's, we work hard to make sure that our entrepreneurial students walk away with a comprehensive understanding of the retail coffee industry and the confidence to open their own successful coffee operations. Students know they can contact us for continued support, and that their businesses can benefit from the multiple perspectives of our diversely talented and experienced team members.

ABC's Overview + Student Testimonials


CHOOSING A COFFEE SCHOOL...WHY ABC'S IS THE BEST CHOICE:

  • ABC's offers a comprehensive coffee business start-up and barista training program in addition to barista competition training and a wide spectrum of classes for existing retailers and consumers.
  • ABC's is not connected to a specific brand of coffee-related product, equipment or coffee. Unlike other schools that use only one brand of equipment in class, we teach you on 10 of the industry's leading espresso machines and eight different brewing systems. We also let you work with coffee from 13 different roasters and expose you to a wide range of associated products. All the training and information you receive at ABC's is unbiased and in your best interest.
  • ABC's is the only school with more than 60 sponsors that rank among the leading companies in the specialty coffee industry worldwide.
  • ABC's has graduated 700+ students from 47 states and more than 40 countries around the world.
  • ABC's 2100+ square foot school is the only state-of-the art training facility that includes an actual coffee bar setting for "real-life" training and a sensory room, where coffee, water, milk and tea cupping classes are held.
  • ABC's "train the trainer" approach gives you or a key employee the graduate level barista skills required to train the rest of your staff.
  • ABC's is the first U.S. coffee school to expand into the International arena with Affiliate Schools.
  • ABC's barista trainers are competition champions and hold key positions at the most well-known coffeehouses in Portland.
  • ABC's Instructors are specialty coffee industry leaders who have owned or operated multi-unit retail coffee businesses and offer students a broad range of knowledge born of decades of real-life experience.
  • ABC's class sessions include lectures and demonstrations followed by hands-on practice. Our small class sizes insure a personalized experience taught by coffee business professionals who have owned and operated successful retail coffee operations.
  • As an added bonus, ABC's classes feature experienced and knowledgeable guest speakers from some of the largest and best known companies in the specialty coffee industry.
  • Portland, home to ABC's and Fresh Cup, Barista, Roast and Imbibe magazines, is the "new" coffee capital of the United States. Hundreds of specialty coffee operations and some of the best roasteries in the U.S operate in the city. While in Portland, our students visit many of these innovative coffee shops and can see how other independents are able to succeed in a highly competitive market.
  • ABC's is brought to you by Bellissimo Coffee InfoGroup, the specialty coffee industry's leading consulting company that has been advising the specialty coffee industry for more than 25 years.
  • ABC’s students receive discounted rates on consulting services from Bellissimo Coffee InfoGroup, the specialty coffee industry’s premier consulting company.
  • Bring a trainer to you! ABC's trainers can travel to your location and train your staff in your café using your equipment.

Up to $500 in added value when you attend ABC's

Cost of Tuition includes Continental breakfast + lunch courtesy of ABC's.

The cost of ABC’s five-classes includes a copy of the book Effective and Essential Marketing for the Specialty Coffee Retailer, Espresso 101, the industry standard DVD for training baristas, and the 2-DVD set World Barista Championship 2007 (a $230 value). All students will receive one hour of free consulting (a $150 value), to be used at any time after the completion of their ABC’s course. As an added bonus, students will receive more than $100 in free samples and give aways. All students will receive a 10 percent discount on Bellissimo Coffee InfoGroup Coffee Business Consulting Services.

ABC's Gets Big National Press!

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