
When you attend ABC's, you'll not only learn how to open your coffee business, but also visit the NEW U.S. coffee capital and a terrific city. Click below and check out Portland!

The American Barista & Coffee School [ABC's] is the premier professional facility in the world for coffee business entrepreneurs who want to start up and operate a specialty coffee business. At ABC's, we work hard to ensure that our entrepreneurial clients walk away with a comprehensive understanding of the retail coffee industry and the confidence to open their own successful coffee operations. Attendees know they can contact us for continued support, and that their coffee businesses can benefit from the multiple perspectives of our diversely talented and experienced team members.
Attendees get the added benefit of a "real-life" experience at Water Avenue Coffee, a new roasting company with a retail component opened by ABC's founder Bruce Milletto, Matt Milletto and Brandon Smyth in June of 2010. Water Avenue Coffee is adjacent to ABC's, and effectively doubles the size of the facility's instructional space to 4,000 square feet. Combining the roastery with ABC's makes the ABC's experience one unparalleled in coffee education anywhere. With the addition of roasting classes, an education at ABC's now includes almost every aspect of the specialty coffee business.

Cost of Workshop includes Continental breakfast + lunch courtesy of ABC's.
The cost of ABC’s five-day workshops includes a copy of the book Effective and Essential Marketing for the Specialty Coffee Retailer, Espresso 101, the industry standard DVD for training baristas, and the 2-DVD set World Barista Championship 2007 (a $230 value). All clients will receive one hour of free consulting (a $150 value), to be used at any time after the completion of their ABC’s workshop. As an added bonus, clients will receive more than $100 in free samples and give aways. All clients will receive a 10 percent discount on Bellissimo Coffee InfoGroup Coffee Business Consulting Services.