ABC's is brought to you by
Corporate Barista Training
Many companies in the specialty coffee industry need specific information in order to grow. Some businesses want to enter into specialty coffee, but first need information and guidance.
ABC's provides a "think tank" environment for your company representatives in an environment free from the daily demands of your normal company business. Here they can learn about specialty coffee and design your strategy. For those companies not currently in the specialty coffee industry but wanting to make coffee a part of their program, ABC’s can help develop and fine-tune a specific business strategy that meets the mission and goals of your business.
Our knowledge of the specialty coffee industry and our expertise in marketing and public relations make us the logical choice for companies looking to expand or develop their own programs. With the help of ABC's corporate consulting and training services, your company can improve its visibility and bottom line.
We invite you to send your executives, sales representatives and employees to a customized two or three-day corporate barista training and business seminar at the American Barista & Coffee School. We will design a seminar to fit your company's specific needs.
Testimonial
We discovered ABC’s on-line while researching experts in the art of espresso creation. Jared, Matt and Bruce were fantastic in creating a customized educational program that allowed us to develop a deeper understanding of consumer consumption patterns and the science behind the art of espresso. Jared and Matt have extensive backgrounds in espresso and delivered targeted and specific training that blended the practical art of espresso with the consumer consumption trends. The ABC’s staff, combined with the professional training center and their contacts within the coffee industry enables the school to provide a detailed, quality training program at an efficient cost. Thanks to Bruce and his staff, ABC’s will be a major part of our product training.
Mike Fretwell | Manager Group Marketing Mr. Coffee/Jarden Consumer Solutions
Testimonial
The Ghirardelli Chocolate Company had a very positive experience with the America Barista and Coffee School (ABC’s). We invited two of their instructors to attend a national sales meeting to train our foodservice sales force. They were very well prepared and brought invaluable expertise to the team. We now feel that we are better equipped to work within the field of specialty coffee to meet the needs of our customers. I would definitely recommend ABC’s to any individual or group hoping to gain a more comprehensive understanding of the specialty coffee industry.
Chris Eklem | Director of Sales and Marketing, Ghirardelli Chocolate Company
Testimonial
I
wanted to write to tell you how wonderful the ABC’s training class was
that I attended. I really enjoyed meeting all of you, and most
importantly, learning from you. You guys are great!
I
came back with so much more than the skill to make a good espresso (and
latte art, too, of course!). In all seriousness, I loved interacting
with everyone in class and learning about their individual situations.
I also loved learning about the coffee industry in general. So much of
what I learned I can apply to my job! (Not to mention to my real
espresso experience!) If you ever need any recommendations or testimonials, let me know — I have already started spreading the word! I look forward to seeing you again soon. Until then, take care and once again, thank you!
Silvia Cheskes | Director of Marketing, Torani Syrups
Testimonial
Attending ABC’s is really a great way to learn about coffee using all of your senses. The class taught me how much more I could expect from a coffee beverage and to not settle for “just coffee.” ABC’s shares with its students a world of knowledge and the experience is priceless. The hands-on training is fantastic. I had an amazing time and really learned so much. I couldn't believe how much I didn't know. I think the class is just superb and I have been recommending it to a lot of people, telling them it is crucial they attend.
Thank you for enlightening me and enhancing my love of coffee.
Heather Haugh | VP International Sales, Cappuccine
Testimonial
As a manufacturer's representative, I was relatively inexperienced at creating coffee drinks. I had no confidence to step up to the espresso machine and show a customer the benefits of making a mocha using our products. Now, I have complete knowledge and the confidence to discuss and demonstrate all aspects of drink creation and business applications using our products in their cafes. It is very evident that Matt and Bruce have very deep ties within the coffee industry. Their expertise and passion showed through in all aspects of the training I received. I will recommend this course to all the coffee industry people I contact.
Brian Beardsley | FS/SI Western Region Manager, Ghiradelli Chocolate