The Ultimate Coffee Profitability Seminar will give you the tools you need to increase sales through effective marketing and the skills to manage the financial side of your business in today's unforgiving economic climate. This one-day seminar is the exact medicine most coffee retailers need to survive, prosper and grow in these tough economic times.

The one-day seminar is led by Chris Legler, whose vast experience and knowledge of finance specifically tailored to the coffee industry, brings an unrivaled expertise to your business. Chris’ expertise includes financial management, roasting coffee, business ownership and a great understanding of business operations. Chris has held executive positions in finance and administration, marketing, retail operations and strategic planning. He was Vice President and Chief Financial Officer for Barnie’s Coffee and Tea Company and has held positions of increasing responsibility with Starbucks Coffee Company, Sony, British Petroleum, Blockbuster Entertainment, Eddie Bauer and Hasbro. Click here to read Chris' complete bio.

The cost of the seminar is $345.

• Revenue Management: How to use sales analysis to grow your business
• Beverage Costing: How to measure beverage costs and how to use the information
• Break
• Loss Prevention: controlling cash and inventory
• Labor Management: Understand how many hours are needed, account for managers and how to develop incentive plans for growth
• Incentive Plans: Create an incentive plan to grow your business
• Lunch
• Brand Development: Why it’s important and how to build profitably
• Loyalty Programs: Which loyalty program will bring you the highest profit
• Promotional Analysis: Understand how to get a return on your promotion dollars
• Break
• Expense Management: Determine where to focus expense reduction
• Inventory Management: How to optimize inventory, true costs of inventory and managing payment terms
• Development of a Budget: Create an actionable budget that can be used to meet your goals
• Understanding Financing Options: The risks and rewards to various financing options

Class includes a Financial Workbook to help attendees assess the financial health of their businesses with the ultimate goal of increasing profits.

What attendees says about the Ultimate Coffee Profitability Seminar:
The Ultimate Coffee Profitability Seminar is worth every penny, and I will make back every dime I spent ten times over with the management tools I learned. The seminar is an exceptional learning opportunity and a real value for the money. Taking this seminar will help you increase your chances of success and teach you what it takes to manage a profitable coffee business.
Jeff Taylor, president, PT’s Coffee | Topeka, KS

I have been in the food service and coffee retail business for 15 years. The way in which Chris Legler describes good business practices and how to be in control of your business is invaluable. I recommend The Ultimate Coffee Profitability Seminar to anyone in the coffee retail business. I wish I had taken a class like this when I first started in the industry. Great seminar!
Brian Conroy, Espresso Me Service | Vancouver, WA

I've been operating and managing coffeehouses for 13 years, and the Ultimate Coffee Profitability course I attended at ABC’s has been one of the most valuable allocations of my money and time I have spent over that span. I have a much greater understanding of what I need to do to track where my money is currently going, and what I need to do to increase my efficiency and profitably. I can now put together a working proforma, track my inventory, analyze my cost of goods, manage my staffing needs and create a budget with the same degree of competence as one of the bigger chains. Perhaps the most beneficial part of this course was learning how to open additional locations while maintaining a budget and continuing to drive sales and profit. If you currently own or operate a coffeehouse, then this is a course you cannot pass up. The relatively small investment will be made up time and time again, not only in revenue generated, but also in understanding the intricacies of running your own business.
-J.M.

For a new manager, The Ultimate Coffee Profitability Seminar is perfect. If you are green to business terminology and function, the numbers end of operating a business can be very intimidating. In this two-day seminar, Chris Legler was able to emphasize procedures and techniques in a way tailored to the coffee industry (which we all know to be unique and challenging at times). I can't imagine a more practical, time-efficient class to take. I certainly have more confidence in how to manage and assess my business, and potentially be a more profitable shop.
Katrina R. | Victoria, B.C.

The Ultimate Coffee Profitability Seminar is a must for all coffee business owners! Chris Legler is a wonderful presenter and made the seminar very enjoyable. As a vendor in the coffee industry, I hope to take what I have learned and incorporate it into the work I do with cafe operators. This is truly a class with value far above the small fee.
Christie Kraby, Torani | Portland, OR

The Ultimate Coffee Profitability Seminar helped me to understand the basic financial structure of a business. I would recommend this seminar to anyone who is opening a coffee business and to those who are/have been in business for any number of years. The class materials were well organized and presented in an easy to understand format.
Julie K. | New York, NY

In good times or challenging ones, The Ultimate Coffee Profitability Seminar is “right on” for the specialty coffee retailer. Chris Legler is a great teacher and the tools he provided in the class will help retailers drive revenues and improve the bottom line.
Larry Winkler, Torani | Happy Valley, OR

The Ultimate Coffee Profitability Seminar was especially useful in providing a series of tools to improve the financial health of a coffee business. In addition, the instructor provided the background information I needed to understand where and how to use these tools.
Don K. | Portland, OR

All coffeehouse owner/operators will gain a vast amount of knowledge from The Ultimate Coffee Profitability Seminar. This class really showed me what I need to do to make my business a success, from how to manage my staff to running the financial side of my business.
Carolyn L. | Wilsonville, OR

What you think you know about operating a coffee business, you really don't know until you take The Ultimate Coffee Profitability Seminar. The seminar really helps you understand what every owner/manager should focus on to create a positive/profitable bottom line.
Mark T. | Reno, NV

If you are serious about your business, this class is probably the most important class you could take.
Karl Lovas, Dr. Smoothie | Fullerton, CA

Every coffee house owner/operator should attend the Ultimate Coffee Profitability Seminar. I expect to make/save 10 to15 times what I paid for this class within the next six months. Thank you for offering this seminar, especially in these difficult times.
Dave P. | Coeur d'alene, ID

Whether you are new to the coffee business or have years of experience, you should take the Ultimate Coffee Profitability Seminar. There are always ways to improve and grow your business, and this seminar gives you the tools to do both. A side benefit of the class is the amazing networking opportunity and the sharing of experience with fellow students.
Teresa S. | Woodburn, OR

The Ultimate Coffee Profitability Seminar is a down-to-earth guide to creating a business model with well thought out goals and the tools and methods to realize these goals.
Jacob C. | Portland, OR

The Ultimate Coffee Profitability Seminar will allow me to take much of the guesswork out of future decisions regarding all aspects of running our coffee shop — from labor to capital expenditures.
Jason D. | Anchorage, AK