This two-day workshop is lead by Chris Legler, whose vast experience and knowledge of finance specifically tailored to the coffee industry, brings an unrivaled expertise to your business. Chris’ expertise includes financial management, roasting coffee, business ownership and a great understanding of business operations.

Chris has held executive positions in finance and administration, marketing, retail operations and strategic planning. He was Vice President and Chief Financial Officer for Barnie’s Coffee and Tea Company and has held positions of increasing responsibility with Starbucks Coffee Company, Sony, British Petroleum, Blockbuster Entertainment and Eddie Bauer.

Read Chris' complete bio and read about Chris and the Coffee CFO class in Bruce Milletto's Blog.

Money back guarantee!

If you feel you have not received information worth at least double the cost of the class, we will write you a full tuition refund check — no questions asked.

Class includes a Financial Workbook to help you assess the financial health of your business and increase profits.

Individual entrepreneurs and small chains often don't have the financial resources to hire a Chief Financial Officer, even though financial management is one of the most important components of running a successful business. Our Coffee CFO course will give you the tools you need to manage the financial side of your business and the confidence and skills to take it to the next level.

This two-day course will take a comprehensive look at how to optimize the overall profitability of your coffee business. Creating a successful business involves understanding how to increase long-term profitability through sales growth while managing your costs at an optimal level. Also knowing how to manage your available cash is crucial to managing the growth of your business.

This course will start by learning how to analyze current sales. This can be key to developing marketing initiatives as well as product offerings that will grow your revenue. You will also gain a better understanding of the costs of your beverages and other products. This will help you determine pricing structures as well as where to focus your energies.

Managing labor to an optimal level will help drive your sales while maintaining an affordable cost structure. The class will spend time looking at the complexities of labor.

Understanding the capacities and current asset utilizations can help your company free up cash flow that can be used to expand your business. This workshop will examine ways to increase your cash flow by examining inventory returns, equipment investments, systems investments and human capital. This includes how to evaluate a new site from a financial prospective including sales and cost projections as well as common items to look for in negotiating with landlords.

The course will wrap up with an all important view of prioritization of your financial needs. Planning the course through simple budgeting will allow you to better achieve the goals that you have set. A well thought out plan will also point out where improvements are needed.

What a student says about Coffee CFO:

I've been operating and managing coffeehouses for 13 years, and the Coffee CFO course I attended at ABC’s has been one of the most valuable allocations of my money and time I have spent over that span. I have a much greater understanding of what I need to do to track where my money is currently going, and what I need to do to increase my efficiency and profitably. I can now put together a working proforma, track my inventory, analyze my cost of goods, manage my staffing needs and create a budget with the same degree of competence as one of the bigger chains. Perhaps the most beneficial part of this course was learning how to open additional locations while maintaining a budget and continuing to drive sales and profit. If you currently own or operate a coffeehouse, then this is a course you cannot pass up. The relatively small investment will be made up time and time again, not only in revenue generated, but also in understanding the intricacies of running your own business.
-J.M.