Clearwater, FL, April 30, 2007 – With Spring in full bloom and warm summer months on the way, Monin Gourmet Flavorings is helping coffee house operators offer signature beverages and increase sales by introducing its Spring/Summer 2007 Beverage Merchandising Kit.

Point of Purchase Advertising Institute’s 2001 study of consumer buying habits suggested that 70% of decisions about what to buy happen at the point of purchase. The Monin Spring/Summer Beverage Merchandising Kit allows operators to be effective in increasing register sales and retaining customers by providing the necessary tools to create, promote, and serve gourmet beverages. Monin’s innovative team of Culinary Directors provides coffee houses with six unique, on-trend recipes that will intrigue customers and keep them coming back.

The Spring/Summer 2007 Beverage Merchandising Kit features these six recipes on Signature Recipe Cards highlighting applications for both classic Monin Gourmet Flavorings and new Monin Gourmet Sauces.

Launched in February 2007, new Monin Gourmet Sauces are available in four indulgent flavors of Dark Chocolate, Caramel, White Chocolate, and Sugar Free Dark Chocolate and are formulated with the finest ingredients and natural flavors to complement premium espresso.

Monin Gourmet Flavorings featured in this season’s kit include the exciting new flavors of Mayan Chocolate — an intriguing blend of cinnamon, chili pepper and dark chocolate, and Candied Banana — a nostalgically bold banana flavor. Classics flavors like Blackberry, Hazelnut, Raspberry and O’Free® Irish Cream are also in the kit as warm weather favorites.

To equip coffee house operators with all of the tools necessary to be successful, Monin’s Spring/Summer 2007 Merchandising Kits includes six counter cards that are ideal for easy point-of-purchase promotion at the register or on table top and one acrylic counter card holder. Operator coupons for new Monin Gourmet Sauces allow operators who have not tasted the product to order an initial case of sauce for free.

Six signature drink posters are available by special order. The limited supply of Spring/Summer 2007 Merchandising Kits will be available to all operators through their local Monin distributor and ready to ship on May 1, 2007, while supplies last.

To find a representative near you, contact Monin at 800-966-5225 or visit Monin.