San Francisco, CA – Kadium, a leading interactive/innovative advertising agency will launch an imaginative new web-based experience from Torani — maker of the classic brand of flavoring syrups dating back to 1925. Kadium will be partnering with Torani to deliver an across-the-board web strategy including website launch and future interactive marketing initiatives.

Torani has been an integral part of cafe culture for decades. The popularity of specialty drinks and the support of loyal customers have helped make Torani the number one specialty brand of flavoring syrups. Millions of Americans — and those in cities around the world — enjoy Torani in their favorite beverages. Torani continues to move forward with an innovative assortment of new products, recipes and flavors for consumers, restaurants and cafes.

This campaign brings together Torani, with its heritage embedded in the lively environment of San Francisco's North Beach community, with Kadium, an interactive leader, exploring new possibility for marketing with the web.

“Torani and Kadium share similar passion, vision, energy and entrepreneurial spirit. It will be our task to bring their brand, which is inspired and infused with creativity, to life online,” said Kadium CEO & Managing Partner Kevin Newby. “We're both independent San Francisco companies with imaginative aspirations and high levels of conceptual capabilities.”

“We partnered with Kadium to enlist their strategic thinking, and believed their energy, expertise and capabilities would be a good fit for our brand,” said Stacy Cooper Dent, director of marketing communications for Torani. “We look for partners who can strengthen our efforts as we look to the future of developing Torani into a global brand Kadium shares a similar thinking about doing business in a creative and exciting climate, and we feel confident about bringing their agency aboard.”

Torani offers a full portfolio of flavor, including syrup flavors, indulgent sauces, blended beverage bases, and innovative, unsweetened flavors for the kitchen. The family-owned company stands for premium ingredients, inventive marketing and continual innovation in the flavor category.

Founded in 2001, Kadium is a full-service interactive agency based in San Francisco. Providing web site development and online advertising services to clients such as Disney Mobile, Method, Sony Computer Entertainment America, 2K Sports, and Adobe.